Marketing is broken

Marketing is the make or break of any business. At its core marketing is about the fit between a company and its target customers. However, as we struggle to come to terms with the digital world we live in, many have lost sight of this simple premise of business.

When meeting with a senior member of a major London-based social media marketing agency, she openly admitted "most of our campaigns don't work." In my eyes, this is not good enough.

I look at marketing differently. Business and marketing are topics that I am madly passionate about and dedicated to, and to which I've dedicated my studies and my work. I take a holistic approach to delivering a marketing strategy which is focused on solutions and goals that your organisation has. This means...

• I get to know your business inside and out – your purpose, your vision, your culture. Where it is you want to be, and why you're not yet there.

• Read the market and competitors proactively – where things are moving and where the opportunities lie.

• Understand people within customer segments like they're my best friends – who they are and what makes them tick.

Understanding these factors allows me to craft and implement a marketing strategy that will work for you, which will include my recommendations for the internal and external workings of your business. Overall, I'll help your business shape itself better to the needs of customers and communicate those benefits effectively.

Does this mean a digital strategy? Absolutely. The marketing landscape has changed, and digital is a priority in most markets. It does, however, mean I won't force a Facebook strategy into your business where it isn't needed. Again, I look for the tools that'll reach your customers, build your brand, and get you sales.

If you're ready to write a new chapter in your business, then let's talk.

My services include...

Strategy and consultancy

• Marketing strategy:

  • Brand

  • Segmentation, targeting, positioning

  • Communications

  • Digital

• Business strategy:

  • Internationalisation planning

  • Organisation innovation and entrepreneurship

  • Environmental, Social and Governance (ESG) initiatives

• Startup founding and growth:

  • Bootstrapping

  • Investment and fundraising

• Management:

  • Leadership and team dynamics

  • Culture change

Typically, I will take a holistic approach to your business, applying the elements your business needs to thrive. Whilst I prefer to take a full solution-focused approach, I am also available to cover a specific issue if required.

I work with a trusted team of graphic designers, photographers and video producers where such work is needed.

I can also provide training and workshops on many of the topics above.

Why trust this guy?

I've been working in marketing for 8 years, on projects both large and small. I’ve had the pleasure of working with over 100 different companies and organisations, from large multinationals to charity projects to solopreneurs.

I hold an MSc in International Marketing from the University of Sussex. I have also had the honour of being award shortlisted for my work.

Crucially, I love marketing (ha, nerd), and I’ll probably chew your ear off on the topic if given half a chance. You have been warned.

I’ve worked on projects with…

(…and many, many more!)